Tom Law

Zoetis

Zoetis is focused on providing animal pharmaceuticals to a wide range of customers in different markets. Formerly a division of Pfizer, Zoetis now stands as an independent company. They needed help with improving their offerings for Veterinary rebate programs, site templates for promoting a range of different products, and for a burgeoning loyalty program.

Role: UX, App design, Website design

Veterinary Rebate App

To help promote products in the veterinary industry, Zoetis offers a program to give rebates to practices that prescribe their medications. A rebate app was created to help veterinarians track their rebate progress

 

Product Site Template

Zoetis has many individual medications that have independent programs and uses which required a stand-alone repeatable site strategy. Below is an example of the responsive site structure I created.