“Living Better” Campaign
We created a campaign style that deviated away from the typical look and feel of most wellness approaches by anchoring it in a vibrant, streamlined design that used light-hearted messaging along with simple illustrated characters instead of photography.
Campaign Brand Guidelines
Social Media Posts
Print Media & Public Signage
Life-Size Cut-Outs with Interchangeable Messaging.
(Music Midtown Spot)
Piedmont wanted to attract attention to its new Living Better campaign by securing ad space in some of Atlanta’s premier sports and event facilities. Philips Arena, home of the Atlanta Hawks and a major concert venue for the city, was our most prominent venture. I had the opportunity to not only design the campaign pieces but oversee production and installation as well.
Unifying the Brand
The Living Better campaign was so successful at garnering the kind of attention Piedmont was looking for, they contacted us once again to adapt their entire marketing strategy to match the Living Better style. This paved the way for us to create an all-new vision of Piedmont Healthcare.
2016/2017 AMA Winner
The Living Better visual brand took home the Atlanta Amy Award for B2C Visual Branding/Identity two years in a row.